When you perform SEO analysis for the website, you can easily get complete details about the areas that require improvement. Moreover, you can also learn about the changes that have to be performed to maintain the website in updated status. SEO analysis should be performed regularly since the industry is evolving rapidly. Thus, you can also compete and stay in the top position. If you do not know about SEO, you hire the Best Oakville SEO company to perform the analysis. Let us find out more about the activities involved in SEO analysis.
Determine your presence on Google:
When you start performing SEO analysis, you have to first see your position in the Google search engine. It means your rankings. Find out the page your website is listed in Google. Also see, how many pages are indexed in Google and how many ranks in the top five positions.
Check your meta descriptions and URLs:
The URL should contain about four to five words and it should explain your business service. If you do not have an optimized URL, you need to edit in such a way the search engine robots find them quickly. In the same way, the meta description should be attractive and correct keyword usage. If the meta description is well written, it can easily drive potential customers to your website.
Check the headings and titles:
Remember, entire headings and titles of the website should have matching keywords. Find out the keywords that are utilized in the titles and headers. Plan a fresh SEO campaign if you are utilizing popular keywords or that has a high search volume. Such keywords will have high competition. It is hard to rank all the keywords. Also, ensure to frame attractive titles. This way, the users would wish to click and visit the website.
Check your content:
When examining SEO for the website, it is important to check the contents. There are certain things you should follow when creating a post for your website or while drafting website content. The content should be clear, crisp, and unique. It is recommended to insert keywords in the website contents. If you add duplicate contents, there are chances for your website to get rejected. When you use Google Analytics, you can easily find the well-performing pages of the website. You have to examine the web page contents before taking any major action. It is simple to rank the website when you have high quality and error-free content. Ensure to give importance to the content’s freshness and length.
Tools for SEO analysis:
Nowadays, there are several tools easily available online for comprehensive SEO analysis. These tools will help you to analyze and make appropriate changes to your website. They do the entire work for you and thus make analysis simple. Some of the best tools you should consider trying are SEMRush, ProRankTracker, Ahrefs, Website Grader by Hubspot, etc. At the start, you may find it challenging to use these tools. Ensure to choose anyone to two tools for appropriate results. Do not get confused utilizing all the tools.